5 Tips to Create Successful Instagram Stories Ads

 Are you an online marketer working on creating images or videos for Instagram Stories Ads? Not quite sure how to make it successful? Then read on. We give you 5 tips to create successful Instagram Stories Ads.

What are Instagram Stories?

Instagram Stories are the stories that you see at the top of your screen when you start Instagram. These stories, in the form of videos or photos, are only visible for 24 hours. Since the introduction of Stories in 2016, the use of this feature has grown enormously. According to (November, 2018), 400 million people use Stories every day. An enormous reach.

The Story Ads feature gives you the opportunity to tell a story and actively spread it with the powerful Facebook Ads advertising options. Today Messenger, Instagram and WhatsApp are also from Facebook. You create Instagram Story Ads from Facebook Ads . You can also show ads in Instagram Stories as videos and photos.

Here you can find more information from Instagram about Stories .

5 Tips for Instagram Stories Ads

1. Use a vertical format

Instagram Stories is mainly used on smartphones. Therefore, use a vertical format for your ad.

Recommended format: 1080 × 1920 pixels and recommended ratio: 9:16. Use this for both image and video ads in Stories. The length of your videos can be up to 15 seconds.

Check out more: Top fashion bloggers in india

2. Provide a fast video

Do not make long-winded videos, but make sure you have a fast video that is fun to watch. This way you ensure that the target group does not drop out while watching your video.

3. Show your brand in a video or image

Would you like more brand awareness through Instagram Stories Ads? Make sure your brand is clearly visible!

See here an example advertisement from Louis Vuitton where you constantly see the brand in the picture.

4. Keep your message short and not too businesslike!

Your most important message should be short, sweet and to the point in an Instagram Stories Ad.

An Instagram user sees at the top left of the screen that they get an advertisement. Once your image ad or video looks like an ad, viewers are more likely to click away. Therefore keep your message short and not too businesslike!

5. Its all about design

In the end, Instagram is primarily a social medium where design and “being beautiful” are paramount. So make sure your image or video looks neat.