Why TikTok is an important app for your brand

Teenagers who do challenges, sing duets together, flip a bottle or bake a cake of smarties. It all happens on the video platform TikTok within 3 to 15 seconds. Where older people are on Facebook and young people on Instagram, there is also a platform for the youngest. Tiktok, the fastest growing social media channel where you can play videos at lightning speed. In this article, we zoom in on this booming app and look at the opportunities for brands.

What is TikTok?
TikTok was launched on August 2, 2018, as a platform for short videos, in which young people can share videos from 3 to 15 seconds. The application has become very popular in recent years. The young audience likes fast, interactive content and TikTok responds well to that.
Does this app sound familiar to you? That could indeed be. The Musical.ly app was released in 2014, where you could also share short music videos with others. In 2017, this app already had more than 200 million users. Chinese developer ByteDance saw an opportunity and decided to combine Musical.ly with the former TikTok to create the TikTok of today.

What can you do with TikTok?
TikTok users share short videos between 3 to 15 seconds in which they do something funny, mimic or dance to a hip-hop song. Just like Instagram, hashtags are important and ensure easy findability. The users, also known as creators, are challenged by the tiktok influencer marketing agency. Via their account, they can respond to other videos by making their own remake or by letting them know that they think it is a cool video.

Why has TikTok grown so fast?
For the last 2 years, TikTok has experienced enormous growth and that is not surprising. More and more users want fast, inspiring content and don't have the time or desire to read texts or watch videos for minutes. Earlier we wrote a blog about the dominance of the internet by video content.

TikTok stands for experimenting and inventing together. By pushing the boundaries and engaging in crazy experiments, young people are challenged to make videos. Usually, videos have a high 'meme content'. This makes the videos fun, relevant and funny, making them easier and faster to share. Just like Instagram, you can build a 'followers base'. The more followers, the bigger your profile. Even influencers have found their place on the platform. Where influencers are, there are opportunities!


This is how you address the TikTok target group
The app was previously mainly used by young people between 6 and 18 years old. This has changed a lot in the last year and the app is also used by adults. About 80% of the users are still between 6 and 24 years old. 

Do you want to come into contact with this target group as a marketer? Then TikTok is the app to find them. Of course, you also want to communicate in the same tone as this target group. Be aware that young people need a different approach. Communication does not have to be perfect with young people but can be a bit edgy, humorous and wrong.


Why TikTok is a suitable channel to use now:

• You don't have to be an influencer to go viral. Everyone deserves a place because of fast interaction.
• TikTok is user-friendly and easy to create.

You will come into direct contact with different users as soon as you create a profile.

What else can you do with TikTok?
It is clear that TikTok is growing very fast and that this is a platform to keep an eye on. But how do you get started? What does TikTok Influencer marketing agency in India look like and what are examples of successful campaigns? In our next blog, we will take a closer look at the marketing possibilities of TikTok. Until then, we offer you a number of alternatives to stand out as a brand. We help you with content marketing and advertising on channels such as Facebook, Instagram, and LinkedIn.