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This is how you use Wikipedia as a PR professional

Wikipedia guide for communication and PR professionals. Made by the American PR industry and agencies themselves, but also of value to the Dutch communications professional. The Wikipedia and the Communications Professional manual not only explains how you can participate in the online encyclopedia, but also discusses what you can and cannot do as a PR professional. Can you 'balance' a negative article about a customer or your own company? Change factual inaccuracies?  Controversy The manual comes after a coalition of American PR agencies last summer signed a document in which she makes the promise to not sneak the  customers on Wikipedia to polish. This followed a controversy over the behavior of PR agencies, several of which had been secretly editing their clients' pages on Wikipedia, much to the dismay of Wikipedia's voluntary editors. Challenging relationship In the statement, the agencies now state, among other things, that the actions of some agencies in