This is how you use Wikipedia as a PR professional
Wikipedia guide for communication and PR professionals. Made by the American PR industry and agencies themselves, but also of value to the Dutch communications professional.
The Wikipedia and the Communications Professional manual not only explains how you can participate in the online encyclopedia, but also discusses what you can and cannot do as a PR professional. Can you 'balance' a negative article about a customer or your own company? Change factual inaccuracies?
Controversy
The manual comes after a coalition of American PR agencies last summer signed a document in which she makes the promise to not sneak the customers on Wikipedia to polish. This followed a controversy over the behavior of PR agencies, several of which had been secretly editing their clients' pages on Wikipedia, much to the dismay of Wikipedia's voluntary editors.
Challenging relationship
In the statement, the agencies now state, among other things, that the actions of some agencies in their field have led to a 'challenging relationship' with the Wikipedia editors. The agencies pledged to seek a better understanding of the "fundamental principles of Wikipedia and other Wikimedia projects."
Among the agencies that signed were household names, such as those of FleishmanHillard, Burson-Marsteller, Ketchum, Porter Novelli, and Edelman.
Advocate
The Wikipedia page creation agency Guide to communications and PR professionals was written by Beutler Ink founder William Beutler. His agency was one of the 35 signatories, with Beutler himself as one of its advocates.
The guide includes many things, such as what to do in a disagreement with a Wikipedia editor? How to handle images? What to do in case an article is very negative about you? The document also discusses how you can pursue an organization-wide Wikipedia policy as a company.
The guide is provided free of charge in PDF by the United States Board of Public Relations Companies and the Institute of Public Relations, in partnership with Beutler.
The Wikipedia and the Communications Professional manual not only explains how you can participate in the online encyclopedia, but also discusses what you can and cannot do as a PR professional. Can you 'balance' a negative article about a customer or your own company? Change factual inaccuracies?
Controversy
The manual comes after a coalition of American PR agencies last summer signed a document in which she makes the promise to not sneak the customers on Wikipedia to polish. This followed a controversy over the behavior of PR agencies, several of which had been secretly editing their clients' pages on Wikipedia, much to the dismay of Wikipedia's voluntary editors.
Challenging relationship
In the statement, the agencies now state, among other things, that the actions of some agencies in their field have led to a 'challenging relationship' with the Wikipedia editors. The agencies pledged to seek a better understanding of the "fundamental principles of Wikipedia and other Wikimedia projects."
Among the agencies that signed were household names, such as those of FleishmanHillard, Burson-Marsteller, Ketchum, Porter Novelli, and Edelman.
Advocate
The Wikipedia page creation agency Guide to communications and PR professionals was written by Beutler Ink founder William Beutler. His agency was one of the 35 signatories, with Beutler himself as one of its advocates.
The guide includes many things, such as what to do in a disagreement with a Wikipedia editor? How to handle images? What to do in case an article is very negative about you? The document also discusses how you can pursue an organization-wide Wikipedia policy as a company.
The guide is provided free of charge in PDF by the United States Board of Public Relations Companies and the Institute of Public Relations, in partnership with Beutler.
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