Why TikTok is an important app for your brand
Teenagers who do challenges, sing duets together, flip a bottle or bake a cake of smarties. It all happens on the video platform TikTok within 3 to 15 seconds. Where older people are on Facebook and young people on Instagram, there is also a platform for the youngest. Tiktok, the fastest growing social media channel where you can play videos at lightning speed. In this article, we zoom in on this booming app and look at the opportunities for brands. What is TikTok? TikTok was launched on August 2, 2018, as a platform for short videos, in which young people can share videos from 3 to 15 seconds. The application has become very popular in recent years. The young audience likes fast, interactive content and TikTok responds well to that. Does this app sound familiar to you? That could indeed be. The Musical.ly app was released in 2014, where you could also share short music videos with others. In 2017, this app already had more than 200 million users. Chinese developer ByteDance saw